Campaign Objective Migration

On September 30th, Reddit will roll out updated campaign objective values to align more closely with industry naming and conventions.

Although legacy enums will continue to be supported for the foreseeable future, developers are recommended to use the following guidance to minimize disruptions to existing integrations.

Legacy enum	New enum	Optimization goals
IMPRESSIONS	BRAND_AWARENESS	null
VIDEO_VIEWABLE_IMPRESSIONS	BRAND_AWARENESS	VIDEO_VIEW_6S
CONVERSIONS	SALES	CLICKS PURCHASE ADD_TO_CART PAGE_VISIT SIGN_UP ADD_TO_WISHLIST VIEW_CONTENT LEAD
CATALOG_SALES	SALES	CLICKS PURCHASE
LEAD_GENERATION	LEAD_GENERATION	LEAD SIGN_UP
CLICKS	CLICKS	CLICKS
APP_INSTALLS	APP_INSTALLS	MOBILE_CONVERSION_INSTALL MOBILE_CONVERSION_SIGN_UP MOBILE_CONVERSION_ADD_PAYMENT_INFO MOBILE_CONVERSION_ADD_TO_CART MOBILE_CONVERSION_PURCHASE MOBILE_CONVERSION_COMPLETED_TUTORIAL MOBILE_CONVERSION_LEVEL_ACHIEVED MOBILE_CONVERSION_SPEND_CREDITS MOBILE_CONVERSION_REINSTALL MOBILE_CONVERSION_UNLOCK_ACHIEVEMENT MOBILE_CONVERSION_START_TRIAL MOBILE_CONVERSION_SUBSCRIBE MOBILE_CONVERSION_ONBOARD_STARTED MOBILE_CONVERSION_FIRST_TIME_PURCHASE

Objective-specific changes

Catalog

• objective must be SALES.
• use_catalog=true is required to use a product catalog. When this value is set, product_set_id must also be set for all ad groups in the campaign. Catalog usage applies uniformly across ad groups in a SALES campaign: either every ad group uses one, or none do.
• Depending on the optimization_goal set:
  • PURCHASE: view_through_conversion_type must be set to SEVEN_DAY_CLICKS_ONE_DAY_VIEW
  • CLICKS: view_through_conversion_type must be null.
• shopping_ad_type is required for all ad groups.
• Reddit Pixel or CAPI setup is still required.

Conversions

objective must be SALES.

Don't set use_catalog=true—this will restrict optimization goals to only PURCHASE or CLICKS.

Brand Awareness

Ad groups in BRAND_AWARENESS campaigns must use the same optimization_goal. Mixing goals—such as null and VIDEO_VIEW_6S—in one campaign isn't supported.

Lead Generation

• optimization_goal must be LEAD or SIGN_UP. null is no longer supported for new campaigns.
• Onsite lead generation forms are no longer supported. Reddit Pixel or CAPI setup is now required. Use List Lead Generation Forms or Get Lead Generation Forms to retrieve data before API sunset on September 30th.