Campaign Management

Customize Reddit ads, segment targeting, and optimize delivery with detailed settings for audience, placements, and budgets.

Looking for more hands-on help? Use our campaign setup guide.

Before you start

• Set up a Reddit Ads account and request access to the Ads API.
• Find the ad account to create entities under.

Plan a campaign

Set up and manage campaigns based on objectives.

• List Campaigns
• Create Campaign
• Get Campaign
• Update Campaign

Organize ad groups

Organize ads into ad groups to target, schedule, and granularly price ads.

Segment campaigns to better understand your targeting buckets and set different bids.

• List Ad Groups
• Create Ad Group
• Generate Bid Suggestion
• Get Ad Group
• Update Ad Group

Manage ads

Manage posts

Skip this step when creating catalog ads.

Manage the contents of your ad.

• List Posts
• Create Post
• Get Post
• Update Post

Add required assets

Depending on your campaign objective, set up other required assets.

Catalog

Set up your product catalogs. Required for static and dynamic product ads.

Conversions

Set up conversions with the Conversions API, Reddit Pixel, or both.

App Installs

Check the SKAdNetwork ID availability quota for your app.

Lead Generation

This ad type is in beta. Contact your Reddit Ads expert for more details.

Manage your lead generation forms.

• List Lead Generation Forms
• Create Lead Generation Form
• Get Lead Generation Form

Create ads

Manage promotional content and set click and impression trackers.

• List Ads
• Create Ad
• Get Ad
• Update Ad

Optimize ads

Find successful ads and uncover advertising strategies.

These endpoints are in beta. For access, reach out to your sales representative.

• Search Inspiration Creatives
• Generate Inspiration Creative Summary